The current conditions are tough for any photographer. Advertising and marketing attracts new business but it is also important to retain the client base. Even weddings can have repeat business. Often, friends of the bride and groom get married around the same time and need a photographer and referrals can become secured business. Or, pregnancy provides the opportunity for maternity and child portraits. Unfortunately, not all photographers realise the importance of good service and fail to deliver prints on time or are not easily contactable. One even posts his daily life on Twitter
telling potential customers about a visit to a pizzaria or a football match but has no interest in clients beyond the secured sale. Good old fashioned service is just as important now than it ever was but changing values mean some photographers forget this.
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